Below is a collection of recent work. Please email me at Ashley@SmashAndCo.com for more information.
Resort Trends Editorial Experience
Concept development and creative direction of a digital editorial experience featuring four spring fashion trend stories. Each section had it's own special feature such as an interactive mood board in Swim and user-controlled rotating stills in Statement Jackets. Design by Caroline Radvansky and myself. Location photography by Olivia Malone.
100% Bloomingdale's Campaign
Concept development, creative direction and design of Bloomingdale's spring and fall fashion campaigns. We partnered with New Orleans artist Ken Tate to bring the "Art of 100%" to life. This newspaper-format print mailer is one piece of the brand story and features the most exciting exclusive collaborations and designer editorials.
Bloomingdale's Email Communication
Creative direction and oversight of all Bloomingdale's email communications supporting the women's ready to wear businesses. Designs by Caroline Radvansky, Emalis Robateau, Margaret Kwok and myself.
The Coveteur Collaboration Editorial Experience / Spring 17
Concept developtment and design of an editorial lookbook in partnership with Jake Rosenberg and The Coveteur.
The Denim Guide
Concept development and design of The Denim Guide featuring seasonal styles and stories. On-set photo direction by Rob Better.
Bloomingdale's Hawaii Store Opening Concept
Creative concept for the opening of Bloomingdale's new Hawaii store at the Ala Moana shopping center. Customer research told us that our local Hawaii customer was yearning for a little piece of the big city, so the objective was to bring the fashion and energy of our New York City flagship to the island
The Coveteur Collaboration Editorial Experience / Spring 15
Concept development and design of an editorial lookbook featuring Julia Restoin Roitfeld, Poppy Delevingne, Andi Potamkin and Sara Ruffin Costello. We partnered with Jake Rosenberg and The Coveteur to find four tastemakes from different industries to style and model items from Bloomingdale's spring RTW collections.
Brand Identity for French Valley Flower Farm
Logo exploration, mood board and photo direction for a boutique flower farm in Northern Michigan.
Influencer Collaboration Concept
Concept development and design of a Trend Report featuring Maria Duenas Jacobs. We were challenged to create content that would extend our reach and acquire new fashion-forward customers.
Vince Brand Lookbook
Concept development and design of an editorial lookbook featuring the spring 2015 Vince women's collection. In partnership with IMG Models we casted young talent and modeled the photography and design after a day on set, from go-sees to behind-the-scenes of the shoot. Photo Art Direction by Cole Tsujikawa.